Family Assistant
Helping San Francisco Bay Area
Families Find a Family Assistant
For many San Francisco Bay Area families, childcare needs don’t stop at pick-ups and playtime. Between school schedules, household logistics, activities, travel, and the mental load of running a busy home, families often need more than a traditional nanny. That’s where a Family Assistant comes in.
A Family Assistant blends high-quality childcare with household organization, administrative support, and day-to-day logistics to create a calmer, more functional home environment. When the role is clearly defined and thoughtfully onboarded, a Family Assistant can become one of the most impactful hires a family makes.
At Genuine Nannies, we have 20+ years of experience placing Family Assistants who bring structure, calm, and professionalism into busy households across the San Francisco Bay Area. If you’re considering a Family Assistant and want guidance on hiring, onboarding, and long-term success, we’re here to help.
Best for: Families who need both childcare and household support
A Family Assistant is a hybrid role that blends childcare with household organization and logistics. This role supports the flow of family life, especially when children are in school part of the day.
Responsibilities may include:
Childcare before or after school
School and activity coordination
Family errands and scheduling
Light household organization
What does a Family Assistant do?
A Family Assistant is not “a nanny who helps out when there’s time.” It’s a hybrid role that combines childcare with structured household support. The key is intention. A well-defined Family Assistant role is proactive, organized, and supportive, never chaotic or undefined.
One of the most important steps in onboarding a Family Assistant is clarifying how the role shifts throughout the day. This clarity prevents burnout and helps your Family Assistant work efficiently instead of feeling pulled in multiple directions.
Why Choose Genuine Nannies Over Other Agencies?
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Genuine Nannies is an award-winning nanny placement agency that has been offers a personalized matching services for almost 20 years. We understand that the difference between a good match and a great match is finding the right chemistry between a family and a nanny.
While some agencies claim decades of experience, Genuine Nannies combines nearly 20 years of proven agency operations with a dual-team approach that gives you unmatched support, expertise, and personalized attention.
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We place a range of positions inlcuding but not limited to:
Full-time nanny
Part-time nanny
Newborn care specialist
Live-in/out
Temporary nanny
House managers
Family assistant
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Our team of nanny placement specialists personally interview and vet every candidate. Many of our nannies are found through referral or direct recruiting. We also have nannies that come to us because of our established reputation for integrity and professionalism.
We always recruit on an individual basis so that we can find a nanny with the right combination of availability, experience, skills and personality characteristics to match with the specific needs of your family. Our goal is to not only match on job specifications but also to find a good personality fit for everyone involved.We do not pull from a database of nanny profiles except for temporary candidates. This ensures we always have up-to-date information on certifications and background checks and that we are working with nannies who are actively looking for employment.
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Our first requirement is that the nanny possess a genuine interest in working with children. The nannies you meet though us will have completed a comprehensive profile as well as a detailed phone and in-person interviews. We speak to each reference at length and write up a detailed summary.
In addition to verifying recent work experience and CPR certification, we arrange to have every hired candidate’s fingerprints registered though Trustline, California’s background check for in-home childcare providers. All background checks include DMV records, social security verification and a criminal record check for the nanny’s primary country of residence. -
Bay Area Full-time and part-time nannies who live-out typically earn between $35-$45 gross per/hr.($25-$35 gross in Southern California). Live-in nannies typically earn a slightly lower rate with flexibility depending on the arrangement.
We can help advise you on compensation and benefits. For a full-time nanny, typical benefits include paid vacation, sick pay, holiday pay and guaranteed hours. Hourly rates are generally based on the nanny’s prior experience and payrate, qualifications, training and education, specific job duties and expectations around childcare and the household.
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There is an initial non-refundable $400 registration fee which is due after our initial consultation if you would like to move forward with the search. This is deducted from the overall referral fee which is due when you hire a nanny that we have recommended to you. Referral fees vary depending on the type of hire; full-time, part-time, live-in etc.
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Every situation is different and we can accommodate last minute requests but because we go to such great lengths to find you the perfect fit for your family, we recommend allowing 2-6 weeks to complete the process depending on the details of your search. We can also help you with a temporary nanny if you are in a bind to help give you the time needed to find the right nanny for the long-term.
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Our promise to you is to do our very best to find you the best fit for your family.
Our rigorous screening and matching process ensures a lasting connection although should you decided that the fit is not right our guarantee means that we jump right back in for you to find what you are looking for. For your peace of mind, Genuine Nannies offers to guarentees to fit your needs.
You can choose either a 3mo. or a full 1-year guarentee for a new search in the event that the family-nanny arrangement ends. We take pride in our process and stand behind our commitment to match your family with someone that has the GN stamp of approval!